CASE STUDY: The Moreton Bondi Purchaser Event
WHO Mirvac Residential NSW
WHAT The Moreton Bondi Purchaser Event
WHERE The Moreton Bondi, Outdoor Courtyard, Wellington Street Bondi
HOW MANY 130 People
Event Brief
To provide an elegant VIP cocktail function for the off-the-plan purchasers of Mirvac’s Residential development “The Moreton” in Bondi, Sydney. The event is to be held onsite at The Moreton development so that guests will be immersed in the atmosphere and ambience of this newly completed project and experience the local neighbourhood vibe. Event design must emulate the look, feel and brand of The Moreton.
Scope of Services
Designed by Smart Design Studio with Mirvac, The Moreton, Situated in Bondi, the 1.67ha development is made up of a family of buildings with a unique identity forming a courtyard around Scarba House encompasses urban design, architecture and interiors. The Moreton is the winner of the Urban Taskforce Development Excellence Awards for High-Density Development.
Respect for the urban context, existing landscape and the site’s heritage drove the design of 191 apartments with associated car parking, servicing, and common areas. The success of the project is how it nestles between the neighbouring buildings to frame a new green square, with the heritage-listed home at the centre.
Set amongst a canopy of century old Moreton Bay Fig trees, Mister Milford welcomed guests with champagne on arrival for the evening soiree. The newly landscaped ‘green square’ of the common garden space of The Moreton provided the perfect backdrop, showing off the glorious buildings and the light from the setting sun.
Mister Milford styled the event with décor and furniture in subtle white and beige tones with light timber, white market umbrellas providing protection from the sun and a large, crisp white bar with silver trim for beverage service. The bar styling was completed with an elegant floral feature piece providing a pop of colour that accentuates the lush gardens and the colours of The Moreton’s branding. Bursting with a spring, coastal style, the soft pinks, greens, yellows and purples of the roses, hydrangeas, guinea flowers and lots of lush greenery in glass vases added to the luxurious feel of the event.
No event is complete without a high calibre menu of canapes and petit fours, the aesthetic of the food is just as important as the flavour in a VIP setting. The Caterer Sydney expertly crafted this incredible selection of bite sized artworks including Rye caraway crisps with parmesan cream, prosciutto & fried rosemary and ‘Lobster rolls’ consisting of miniature brioche buns with fresh lobster, finger lime aioli & shredded iceberg to name a few.
The acoustic duo from Ladylike Music with vocals by none other than Christine Muscat gave us the outdoor, Bondi afternoon, sunny and carefree vibe we were going for. With speeches to thank and welcome purchasers to the event and to their new home or investment led by Mirvac’s head of residential development, Stuart Penklis to round out the formalities.
The Result
“Just a note to say a huge thank you for pulling together such a fantastic event at incredibly short notice. I know it’s the sort of thing you could do with your eyes closed but it would have been incredibly painful to explain requirements and site constraints to anyone else! The feedback was terrific across the board, the catering, entertainment, the weather (just take it!), décor and styling all absolutely on point.
I’ve shown the photos to a colleague for separate project as I think that’s pretty much the styling and level of expectation she needs for her event, but I will leave her to brief you as I am not on that project. Pleasure as always.”
