PROPERTY DEVELOPMENT EVENTS

Our experience in engagement, event design, branding and placemaking world-class communities and iconic destinations spans all asset classes. In the residential sector our work includes large-scale projects, as well as high-end boutique and premium penthouse developments. Our commercial work includes industrial, retail and shopping centres, mixed-use precincts and workplaces.

Crafting incredible branded and experiential environments for some of Australia’s most respected Property Development brands is second nature to Mister Milford. We help build an emotional connection with people by creating memorable, sensory experiences across every customer touch point, driving higher sales rates, repeat visits, and profitability.

Throughout the life cycle of any property development project, there are key milestone events that benefit from the management of our expert team, well versed in this field. Mister Milford collaborate with your Marketing team and Public Relations department or agency to create unique experiences that drive connection and desirability for each event in the project timeline.

**PROPERTY LAUNCH EVENTS**

The launch event should be planned well in advance, considering aspects such as the date, time, location, format, theme, agenda, speakers, guests, entertainment, catering, and media coverage. You should create a pre-launch and post-launch marketing strategy to build anticipation and follow up with your attendees.

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**VIP SALES EVENTS**

VIP Sales Events signify the first opportunity for buyers to purchase property off the plan for the development. The events denote the beginning of an exciting sales cycle which can span through several phases of sales releases for the development.

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**PUbLIC SALES EVENTS**

Following the VIP Sales Launch, a public sales launch event is more of a community event, celebrating the amenities and local flavour of the development and the lifestyle the development is providing to it’s buyers.

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**SALES SUITE LAUNCH EVENTS**

Selling off the plan is one of the most important steps in the property development process. Property marketers must create a display suite that showcases not only the new premises, but the lifestyle that goes with it.

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**MEDIA EVENTS**

A media event is an event or activity that exists for the sole purpose of media publicity, and the property development industry is no stranger to hosting successful events for this very purpose. Live events offer more opportunities for interaction, networking, and demonstration, but they also require more resources, logistics, and safety measures.

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**SOD TURNING EVENTS**

Also known as Breaking Ground, Ground Breaking or Turning of the Sod. Groundbreaking ceremonies are exactly that. The first sod-cutting, where a shovel digs into the dirt for clearing, excavating, and leveling the area according to the architect's plan.

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**TOPPING OUT EVENTS**

Mister Milford have been working in the property development space from the very beginning, founder Adam Niewand has a long track record of working in the industry. Seeing the life span of a development through from beginning to end is a thrill that we just love.

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**COMMUNITY ENGAGEMENT EVENTS**

Community Engagement Events are pivotal to the marketing plan for any development. With a focus on highlighting the benefits of the development to the community, these events are held at various points throughout the sales timeline. Providing entertainment for all of the family, curated event experiences showcasing local providores, food and beverage offerings and interactive demonstrations alongside the sales agents showcasing the product to the general public for sale.

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**CONSTRUCTION COMPLETION EVENTS**

Construction completion events are held primarily as a thank you to all of the many stakeholders involved in the development of the project bringing together the construction and development teams with investors, sales and marketing and significant community members, VIP buyers and local councils and government representatives.

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**GRAND OPENING EVENTS**

Grand Opening Events provide an opportunity for publicity to launch the development. Bring on the golden scissors and branded ribbons. A photo opportunity if ever there was one, marvellous ribbon cutting ceremonies signify the official opening of the building.

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**SETTLEMENT EVENTS**

Property Settlement Information Events provide an opportunity for all buyers to receive all the valuable information required for settlement of their off-the-plan purchase. These information seminars are typically held at the sales suite for the property with presentations, light catering and entertainment.

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**RESIDENTS WELCOME EVENTS**

Following settlement, when the first residents have moved into their new home, it is common practice to host the new members of the community at a welcome event onsite at the development. Often these events will commence whilst other areas of the development are still under construction.

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**PROPERTY MARKETING EVENTS**

Let’s get creative! Marketing events for the development allow carefully targeted and strategic plans to come to life. Whether marketing to a particular demographic to drive sales, boost publicity for a long-term community roadmap for an extensive development or announce the signing of an anchor tenant for a retail development, the possibilities are endless.

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**PLACEMAKING EVENTS**

Placemaking can take many different forms, depending on the specific needs and goals of a project and its community. Some examples of placemaking projects include creating public art installations, adding seating or lighting to a park or plaza, or organising community events such as concerts, farmers markets, or festivals.

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Ready FOR YoUR NEXT BIG EVENT?

About Us

A team of specialists in conferencing, special event management, award shows, weddings and design ready to bring your vision to life.

Our work

Producing complex, sophisticated and creative events for a broad range of industries is what we live for. Explore our latest work.